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The Escape Industry: How Iconic and Innovative Brands Built the Travel Business eBook: Mark Tungate: streetzen.net: Boutique Kindle. 3 oct. How Iconic and Innovative Brands Built the Travel Business, The Escape Industry , Mark Tungate, Kogan Page. Des milliers de livres avec la. Voulez-vous lire le livre The Escape Industry- How iconic and innovative brands built the travel business PDF? Excellent choix! Ce livre a été écrit par l'auteur.Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and. The Escape Industry, by Mark Tungate, explores the evolution of the travel industry and the lessons we can take away from some of the world's leading brands. He explores the origins of these companies, and asks what it is that has enabled them to thrive, whilst others have failed and disappeared. The book explores the beginnings of some of travel's most iconic brands, including Thomas Cook. Get this from a library! The escape industry: how iconic and innovative brands built the travel business. [Mark Tungate].